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The collection came to life through the brand's WintHER campaign, which encourages femininity through the brilliance of gemstones.
October 22, 2024
By: Lianna Albrizio
This past weekend, personal care brand Tree Hut gave New Yorkers a first look at its new holiday collection, Gemstone Glow, at a Slay the Cosplay pop-up event.
The brand connected with customers, current and prospective, to share the new collection through product samples and body art by professional artists. Attendees chose a body or face paint design that incorporated bright colors and gemstones to match the new collection. These “guardians of glam” used the brand’s new sugar scrubs in alluring amethyst, enchanting emerald, peppermint pearl and sparkling sapphire to remove the art and keep skin glowing.
The Gemstone Glow collection was brought to life via the brand’s WintHER campaign, which encourages femininity through the brilliance of gemstones.
Check out our coverage of Tree Hut’s 21st birthday here.
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